Holiday Collaboration with Café Knotted
Project Scope: Creative Direction, Print Design, Photography & Videography Direction, Digital Marketing Assets
Collaborator:
Alex Hua - Photography & Videography
Overview: A month-long holiday promotion featuring a collaboration between Reborn Coffee and Café Knotted, a popular Korean donut brand entering the U.S. market. The project involved designing in-store promo materials and digital assets to celebrate the launch and attract holiday customers.
Challenge &
Design Approach
The goal was to introduce Café Knotted to U.S. customers while driving foot traffic to select Reborn locations. The collaboration required fast turnaround design work under tight holiday deadlines, and careful consideration to ensure Knotted’s vibrant, playful brand didn’t overwhelm Reborn’s modern, minimalist identity.
I introduced Café Knotted’s playful, colorful identity into Reborn Coffee’s modern, minimalist aesthetic, choosing not to use Knotted’s character-driven graphics like teddy bears, hearts, or smiley-faced shapes to maintain Reborn’s clean style. Solid colors and typography were used to create visual interest, while social media assets, print campaigns, and menu & promotional signage ensured a cohesive in-store and digital experience.
Pop-Up Campaign Posters
Creative Direction
Graphic Design
Social Media Campaign
Social Graphics
Graphic Design
Pour Over Tasting Pop-Up
Creative Direction
Graphic Design
Social Media Content
I designed promotional assets for pour-over tasting pop-ups at three Reborn Coffee locations to highlight the Knotted × Reborn collaboration. I coordinated closely with the operations manager, Knotted’s marketing team, and each coffee shop manager to organize the events and ensure smooth execution. The print and social media contents encouraged foot traffic, invited customers to sample Reborn’s seasonal dark roast, and promoted sales of our Full City whole beans paired with Knotted donuts.